A Content Marketing Strategy and Consultancy Service Fit For Your Brand

Build strong foundations for your brand with our content marketing strategy and consultancy service.

A target representing the focus of CopyHouse's marketing

Great Content Marketing Starts with Strong Strategy

At CopyHouse, we specialise in creating the perfect content marketing strategy that aligns your marketing goals with your business objectives.

Our work is founded on a rigorous understanding of your intentions and your target audience’s buying habits. We also dive into any challenges your business and your audience face by creating a strategy to propel your business into the future.

Get Started with our Content Marketing Consultancy

Before you publish your content, you need to have a strong visual identity strategy in place. This will help harmonise your content across numerous channels and create a unified appearance.

In our customised workshop, we’ll help you define the fundamental building blocks which scream your brand’s name.

Core Messaging Workshops

To create hyper-personalised content, we need to take a deep dive into your core messaging, brand story and target audience. We’ll run an online session to explore your:

  • Brand Story
  • Customer Avatars
  • Market Positioning & Target Markets
  • Purpose-Driven Brand
  • Tone of Voice

Filled with honest advice, our session provides powerful insights into what makes you truly special. You’ll receive a brand book from this workshop that can provide the foundation for all work going forward.

Visual Identity Workshops

Before you can represent your brand online, you need to have a strong visual identity. During our visual identity workshop, we’ll help you define the fundamental building blocks for creating an appealing design. We’ll explore:

  • Design Inspirations
  • Colours
  • Typography
  • Logos
  • Dos and Don’ts

Filled with expert advice and support, our workshop will set the foundations for all future design work. You’ll receive a brand book with all your design preferences.

Tone of Voice Workshops

Your brand voice should embody everything that’s special about your brand and represent your personality, ethos, and resonate with your target audience.
We’ll take you through our unique half-day tone of voice workshop, which will explore:

  • The audience you are trying to reach
  • The psychology behind your customer avatar
  • Brand Essence & Personality
  • Values
  • Ethos
  • Messaging
  • Tone of Voice

We’ll then deliver a tone of voice guidebook that explains clearly to your team and marketing partners how to communicate with your target audience.

Content Marketing Strategy

Once we understand the true essence of your business, we’ll transform these insights into a content strategy. As part of our strategy, we’ll research your competitors, industry trends and ‘hot’ topics to present ideas for regular long-form content.

We’ll investigate concepts to determine SEO potential and create a content calendar unique to your brand. This calendar will include the following:

  • Article Summary/Snapshot
  • Content Pillars
  • Target Audience/Market
  • Proposed Title
  • SEO Keywords & Difficulty Ranking

Benefits of Content Marketing Consultancy

Overcome roadblocks & challenges
Identify opportunities for future growth
Strengthen visual brand identity
Drive conversions with better online conversations
Build strong foundations for future marketing success
Understand your brand & target audience
Establish long-lasting relationships

Discover made-to-measure content marketing from CopyHouse

Get in touch with our content marketing consultants and find out how our team can help you drive strategic growth that will take your technology or marketing efforts to the next level.

Get in touch

They are on the ball and had a great turnaround time when my company asked for a content audit. Their suggestions and advice were insightful and made sense, and they followed up soon after to ensure we were happy and able to understand and implement their strategies. They are very friendly and personable – would recommend!”

Solutions Driven

We’ve been really impressed at how they created valuable content for our marketing campaigns, all with a really impressive turnaround time.


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