Marketing Insights

Discover content marketing insights, advice, and downloadable resources from the specialists at CopyHouse.

Featured Article

February 14, 2025

How We Interrogate a Content Marketing Brief

Simplifying complex topics in content marketing is crucial for B2B marketers. Read our tips for avoiding jargon and structuring narratives to win leads.

Featured Article

January 31, 2025

6 Ingredients to Crafting the Perfect Creative Brief

In this article, we share our top tips for clients looking to craft a genuinely useful brief for the content marketers they choose to work with.

Featured Article

November 20, 2024

How LinkedIn Supercharges your SEO Strategy

B2B marketers are discovering how LinkedIn SEO strategy supercharges your website SEO. Follow our tips to maximise your reach on both platforms.

Featured Article

November 14, 2024

The 7 Most Common B2B LinkedIn Marketing Mistakes to Avoid

Understanding how the LinkedIn algorithm evolves is key for B2B marketers. We explore its nuances and how to create engaging thought leadership content.

Featured Article

November 7, 2024

How LinkedIn’s Algorithm Works & What You Need to Know

Understanding how the LinkedIn algorithm evolves is key for B2B marketers. We explore its nuances and how to create engaging thought leadership content.

Latest Insights

Why Brands Are Reclaiming Their Audiences

May 19, 2025

Learn about the influencer bubble could be about to burst, as brands move away from using content marketing influencers.

Global Accessibility Awareness Day: Why Inclusive Content Matters As Much As Inclusive Design

May 15, 2025

Today, 15th May, marks Global Accessibility Awareness Day (GAAD) — our vital annual reminder that the digital world must be open and usable for everyone, regardless of ability.

How Client Feedback Can Save Your Second Draft

May 2, 2025

Discover how client feedback can save your second content marketing draft, and why it may be crucial to collaborate on copywriting briefs.

Why Content is Marketing for B2B Buyers

April 23, 2025

We explore why content is marketing for B2B buyers and why the digital marketing funnel is still relevant for business marketing.

Business Marketing Can’t Succeed Without Content | CopyHouse

April 2, 2025

Discover why business marketing cannot succeed without content that guides customers through the digital marketing funnel to long-term customer loyalty.

How Human Behaviour Influences Client Relationships

March 17, 2025

In this article, we share our top tips as an agency for navigating the thorny issue of working with clients.

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