Why Is Personal Branding Important for Tech Businesses?
In a world where innovation in technology is accelerating, marketing for tech companies sometimes takes extra effort to help a brand stand out. Personal branding could be the perfect solution to give your marketing efforts an extra push.
A personal brand creates a brand identity for a person, often representing a company.
Creating a personal brand helps ensure that your target audience knows who you are, what you stand for, and why prospects should choose you over a competitor.
However, personal branding isn’t all about your business but also about standing for yourself to command confidence and respect from your customers and peers.
This blog will discuss the benefits of creating a personal brand for your tech business and provide a step-by-step guide to help you develop one for yourself.
Benefits of Personal Branding for Your Tech Brand
Developing a personal brand has numerous advantages for technology businesses.
It’s a known fact that people trust people over brands. In fact, consumers are almost 3x more likely to consider a brand that shows personal value more than business value. A personal brand helps increase the level of trust and deepen the connection between your business and your customers.
Show Off Your Specialties
Establishing your expert profile or image is often challenging as a corporate brand since customers tend to view businesses as faceless entities — unless your business brand has a compelling, humanised brand personality.
A personal brand allows you to demonstrate your expertise and convince prospects that your company is worth investing in.
Connect with Your Target Audience
Since people trust people over companies, personal brands also help prospective clients connect with your brand faster. You can also use your personal brand to connect and engage with key stakeholders, influencers, mentors, and decision-makers.
Support Your Business Brand
A personal brand is excellent for supporting your business brand and emphasising the uniqueness of your company. Personal branding enables you to humanise your brand through key brand-building aspects, such as brand positioning, purpose, vision, personality, mission, values, and story.
Essentially, personal branding uses the social concept that each person is unique to enhance the uniqueness of your corporate brand.
How to Create a Personal Brand for Your Tech Business
Follow the steps below to create your personal brand from scratch.
Step 1: Determine Your Goal
First, decide what you want to achieve with your personal brand. Knowing your objectives is important to help focus the posts and content you’ll craft later.
We recommend writing down five goals you hope your personal brand will help you achieve.
Step 2: Define Your Target Audience
Do you know who you want to connect and engage with via your personal brand? If not, the next step is to decide who you want to target.
Authenticity is crucial in a personal brand. However, while you want to be yourself, producing content that your target audience finds relevant is equally important. So, take time to understand your audience’s needs and values and identify where they match what you can offer.
Step 3: Assess Your Areas of Expertise
For your personal brand to succeed, it’s important to showcase the expertise that your audience needs. In other words, sell something that people want. Take time to determine what you can teach your audience that will help build credibility for you and your business.
The early stages of personal brand building are mostly about giving away your knowledge for free. Once you gain momentum and earn a reputation, you can host webinars, courses and other events where people pay to hear your thoughts.
Step 4: Clean Up Your Social Media Accounts
Social media marketing for tech companies relies heavily on LinkedIn. Your audience will research you on the platform to learn about your skills before deciding to work with, hire or refer you.
Therefore, it’s vital to have a well-crafted and compelling profile. Make sure your profile has:
- A high-quality, professional picture.
- A banner that represents your company.
- A compelling headline that explains what you do in a short sentence.
- A gripping summary and well-crafted positioning statement.
If you prefer to use more than one social media platform, Twitter is your best bet.
Step 5: Optimise for SEO
There’s no use in creating a stunning social media profile if no one sees it. So, optimise your profile for SEO (search engine optimisation) to make sure people can find you online. Include a few keywords or phrases your audience might use to find someone like you.
- Insurtech provider
- Blockchain expert
- Telehealth provider
- Your Company Name
Once you’ve settled on one or two keywords, insert them into your LinkedIn profile, Twitter bio, blog, website, and any other online spaces you use. The key is to add the keywords in a way that looks natural. Overloading your profiles with keywords looks repetitive and risks lowering your SEO scores.
Learn more about how to create an SEO marketing strategy.
Step 6: Create a Consistent Posting Schedule
Once you complete your brand development and finish optimising your profiles, it’s time to publish posts and content to show off your knowledge.
Share your expertise by;
- Posting statuses on LinkedIn about your thoughts on an industry or workplace trend.
- Writing and sharing an article about your services, most helpful advice, how you began in the industry, or other topics your audience will find useful.
- Contributing to conversations online by commenting on posts and sharing others’ content with your audience.
The key to establishing yourself as a thought leader in your industry is to ensure everything you publish adds value to the wider conversations. In addition, consistency is essential. Posting regularly for two weeks to go silent for a month hurts your credibility.
We recommend creating a content calendar of rough ideas for topics you can post about. Add a schedule you can maintain, such as writing one article every two weeks and posting on LinkedIn and Twitter three times a week — whatever works for your schedule.
Find a posting schedule that works for you, and stick to it.