Consultancy is an enormous industry, and most large companies will have at least a few consultants on hand to provide expert guidance about a topic or advise on strategic planning for a particular business function. Consultants are most effective when they’re highly knowledgeable about a complicated subject for which you employ few internal experts; as such, content marketing consultancy is a huge industry.
In this article, we’ll look at what a content marketing consultancy is, and what one of these specialised consultants will do should you employ them. We’ll also discuss the benefits and advantages of content marketing consultancy. Read on for more.
In short, content marketing consultancy is a service where someone, typically an experienced marketing expert, provides advice to your company on creating a content strategy that educates, entertains, and triggers actions from your specific audience.
Paying for content marketing consultancy may not always mean paying a single person for their advice and guidance. Often, when hiring a content agency or copywriting agency to build a campaign, you’ll gain access to a form of content marketing consultancy as well as having them produce the content itself. However, it’s important to note that this may incur extra charges.
There are many benefits to content marketing consultancy (as we’ll discuss below), but your business should consider paying for the service if:
- You lack the internal expertise or budget necessary to craft a high-quality marketing campaign or start a full-time internal marketing team.
- You have a marketing team but lack an internal specialist in advertising to a specific demographic or industry, such as fintech marketing.
- You’re dissatisfied with the results of your ongoing campaigns but don’t know what to change, or you need help decoding marketing analytics to help guide future strategy.
If you have any of the problems listed above, you may be in the market for a content marketing consultant. But what can you expect from one once they’re hired?
Some copywriting agencies or content marketing teams will simply create article after article for you to post on your website. While they’ll all likely be linked to subjects relevant to your business, their effectiveness will be limited without an overarching strategy.
A content marketing consultant will help you build a strategy instead of just creating content. They can identify key pillar topics relevant to your industry and help you craft the type of content most suited to that subject — whether that means starting an email marketing campaign, writing a thought-leadership whitepaper, or reworking your social media.
Sometimes, you may find yourself in need of content marketing consultancy but don’t actually need to produce any content. Instead, you might just need an expert eye to look over your previous campaigns.
Content marketing consultants can introduce new analytics tools and identify important metrics to help you measure the success of your previous marketing strategies. Once you understand what works and what doesn’t, you can work alongside them to formulate new ideas going forward.
Some businesses can get stuck in a content rut if they’re not regularly exposed to fresh ideas. Even if you’ve been working with a top-tier copywriting agency, you may see limited customer engagement if you only post text-based content on your website.
A content marketing consultant can examine your brand style and suggest interesting new content formats for you to try. These could be everything from video content to podcasts and webinars, to social media content like a personal branding campaign.
If you don’t have an internal marketing team, it’s better to hire a consultant from a content marketing agency that will also help produce materials for you. However, if you already have a marketing team and the consultant is coming in as an outside expert, it’s a great opportunity to access skills your team may not have themselves.
For example, say you’re looking to build a customer-obsessed marketing team that focuses on your target audience's needs. Hiring a consultant who understands this means you have someone who can show your internal team how to become more customer-focused without having to figure out a training strategy yourself.
Getting a content marketing consultant to complete the above tasks can benefit your business in a number of ways:
- Improved return on investment from marketing
- Improved lead generation in B2B business
- Frees up time for senior leadership as the consultant can lead on marketing matters
- Improves search engine optimisation for your online assets
- Builds website authority
- Keeps you up-to-date on industry trends and best practices
Please note that accessing these benefits is only possible if you choose the right content marketing consultant — some might not be right for your company.
For guidance on picking the best copywriting agency or content marketing agency to work with, check out our comprehensive guide here: The Ultimate Guide to Choosing a Content Marketing Agency in 2024.
Content marketing is a critical business function: it’s a huge part of how consumers, partners, and industry peers perceive your brand. So, hiring an expert consultant to make sure your content marketing is of the highest quality is a smart business strategy.
With our wide range of marketing experience and a highly qualified team, CopyHouse is perfectly placed to provide your business with content marketing consultancy services. Whether you’re looking to build your next big marketing campaign or want to re-examine your personal branding, CopyHouse can help.
If you’re looking for engaging copywriting services, high-quality designs or content marketing consultancy, get in touch today.
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