Your brand isn’t just about your services and technology — it also encapsulates your company culture, values and the difference you make in the world. So, why withhold your potential by shying away from building meaningful relationships with your audience?
B2B social media marketing gives you the opportunity to communicate with your audience, build meaningful relationships and keep your brand at the top of their mind. Whether you’re new to social media or you have a pre-existing platform, it’s time for an upgrade.
That's why, at Copy House, we take a human-first approach to social media. By publishing posts that resonate with your audience, you can build stronger connections with them and maximise engagement. To ensure you get the best results long term, we will build a social media strategy unique to you and your audience.
Strategies include a range of diversified topics, such as:
A diverse strategy will allow you to speak directly to your audience and connect them with the people behind the brand — emphasising a human-first approach.
Did you know that 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media?
To build a high level of trust with your audience and generate quality leads, building a personal brand is key.
After diving deep into who you are as an individual during our Brand Workshop, our team will construct a social media strategy that positions you as a thought leader within your space. As a result, you can build your authority, get involved in meaningful conversations with others and attract potential clients to your business.
When it comes to social media marketing in the B2B space, 96% of B2B marketers stated that they use LinkedIn and 82% use Twitter.
These two platforms have allowed marketers to generate strong leads by starting meaningful conversations with their target audience.
Our team has years of experience in creating social media strategies for companies and business leaders on Twitter and LinkedIn. When working with us, you can guarantee that we'll use industry best practices to upscale your B2B social selling strategies to the next level.
Through creative infographics, carousels, and cleverly written content, you will be able to stand out from your competitors by being a leading voice in your industry. You’ll also reach a wider audience and build a more recognised and credible brand.
Your voice embodies everything special about you. It needs to represent your personality, ethos, and resonate with your target audience.
To capture your unique voice, we begin by running a half-day workshop. You’ll engage in open and honest conversations with our team to help you gain clarity and insight into creating a strategic course of action.
In this workshop, we’ll explore:
As a result of the workshop, our team of expert Copywriters will be able to create laser-sharp messaging that makes you stand out from the crowd. By building a great social media presence, you'll have a solid foundation for distributing other types of content and building your personal brand further than ever before.
The insights gained from the brand workshop will help us identify core themes (content pillars) and create a framework for regular social content publications that are unique to your brand.
This roadmap will identify the best topics for your content, channels for engagement, and how you can connect with your audience.
Our team will use the information they’ve collected to create thought-provoking social media posts with supporting eye-catching imagery The content and visuals will help engage your audience and ultimately boost your brands recognition.
Our social media service also works well in conjunction with thought leadership articles, which we can promote to increase traffic to your webpage.
To help you stay ahead of the game, our team will produce an impact report showcasing the results delivered by our social media strategy.
The transparency of the report will give you full visibility and control over your strategy. You can see exactly what's working well for your brand and what will need a different approach in the future.
With the technology space rapidly evolving, we always keep our finger on the pulse to learn about the latest advancements. After all, no one wants to read old news. So, we meet once a month to discuss post ideas, upcoming events/company news, awards or experiences that will inspire the next round of meaningful content.
These short meetings will allow us to continue creating social media content that excites your audience and encourages more engagement.
Your social media presence is unique to you and your brand. So, whether you’re new to social media or already post on a regular basis, discover how you can get the best out of your strategy and start having meaningful conversations with the right people that generate quality leads.
Get started today by contacting our experts for a free 30-minute consultation. Our team will help you put together a totally customisable package designed for all your B2B social media marketing needs.